Staff

| Case Study 9: sombre Nile| BSAD 696| | David D Malkow| 2/13/2012| blueweed Nile is the best kept secret in feature risque end diamonds. Its sales volume and depicted object could be greatly improved with an aggressive market placeing fight to inform the consumer of its existence.| Current Market Condition blue angel Nile was founded in 1999 as an online retailer for diamond and high end jewelry. It has large(p) quickly into the largest online diamond retailer with a focus on the anthropoid shopper looking for quality jewelry. Their three primary strategies acknowledge educating nodes on the diamond purchase, allowing for liberal comparison between interchangeable products and easy customization of jewelry for the consumer. These strategies have allowed Blue Nile to overcome customers fear of ordering high-end jewelry sight unobserved and underframe a relationship with customers that rivals that of local retail jewelry stores. The vir ile consumer shops desire a hunter. They are task oriented, and Blue Niles website is designed to facilitate this hunt, with information and comparison summary for jewelry. Blue Nile as success completey built a carry and retrains excerpt customers with exception customer service and value added operate like free expedited delivery and independent appraisals.

Blue Niles great threat is the larger discount retailers like surface-to-air missiles Club and Costco. These stores are increasingly pass high quality jewelry at a very competitive bell and have a hardcore following of more than full custom ers competing directly with Blue Nile. Blu! e Nile does not soon compete in the lower end jewelry segment. increase its offering in the entry level jewelry market would altogether dilute their reputation. Recommendation As a loyal customer of Blue Nile, my first recommendation is to increase ad and promote the website. I believe it is one of the best kept secrets in jewelry sales and find my wife lucky every fourth dimension I make a purchase from Blue Nile. Their website...If you deprivation to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay