Strategic Planning, Samsung Cases

The tale of Samsung The tale of Samsung, it is one of the most relevant aspect in the automotive industry in where, we can hit the scenario, situation that the Mr. Kun Hee Lee had to face, he had to control his emotions and also atomic reactor with the pressure of the Korean recession. Samsung Motors began the sale and Commercialization of cars in 1998,  hefty before South Korea Remain Affected by a severe  pecuniary crisis Affected That all Asian countries. This was created by the will of Samsung Group chairman, Kun Hee Lee, who felt that the automotive industry was the quite a little union of many industries. For the Group, would represent cooperation among its affiliates and subsidiaries such as Samsung Electrics or Samsung Electronics, however, his architectural plan was affected by the severe financial crisis in Asia, and curtly the group rejected Samsung Motors, for the fact that it was non  real fat for the c ompany and that a decision was interpreted  all by sentiment and not group decision. Negotiations with Renault started in December 1998 and family 2000 Renault bought 70% stake for $ 512 million.

 For many this decision that was interpreted was very hasty and desperate, but it was made to refresh the mug strategically to turn image of the product and positioning in the minds of consumers in a different way not only the p symmetricalnessige of the other Samsung products but also supported by the Renault brand. To leave off this essay, we discovered a problem of communicating between th e Renault Samsung chief operating officerÂ!  Mr. Kum Hee Lee and the rest of the policy to which the mark was wrongly positioned in the minds of the consumer and made ??a decision to solve it, proposing a change of brand imageIf you destiny to get a full essay, do it on our website: BestEssayCheap.com

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