The body Shop strategic analysis

The automobile trunk cheat on International CASE ISSUES: Market strength/Loss of Sales (CI#1) - harvest-feast Strategy is no time-consuming workings for The Body Shop. Their computer storage gain has diminished since the mid-1990s, and by 2002 the companys profit was shrinking, and gross changes were non growing proportionally to the rapid expanding upon of stores. Having entered a suppression phase, they need to snap on profitability without rapid expansion. Is Anita foregone? (CI#2) - Though Anita Roddick stepped down as chief executive officer in 1998, and resigned as Executive Chairman in 2002, it is undecipherable how much form she has on day-to-day operations and strategy. pith Values (CI#3) - By changing top management and governance, The Body Shop runs the risk of losing their individuation and their core determine. Losing touch with these esteems could cause a red ink of reputation, however, clinging to them above shareholders value is also detri mental. Loss of Image (CI#4) - The Body Shops realise seems to be undergoing another makeover. With Anita Roddick being at least a little visible member of the organization, The Body shop no longer practices eccentricity for eccentricitys sake. However, changing their image has also meant they have garbled their uniqueness among their competitors. I.         CURRENT SITUATION A.         CURRENT PERFORMANCE The Body Shop achieved an overall solid performance for the year 2004 especially with substantive sales in the USA (+ 4%), the Middle eastside (+4%), the Nordic countries (+4%) and most part of Asia peaceful (+2%).

However! , these encouraging numbers were offset by unclouded sale in the United Kingdom (-13%), Canada (-10%) and parts of europium (-7%). This growth occurred while the growth of stores slowed. This may signal a reposition away from the extreme growth model to a focus on quality. B.         STRATEGIC POSTURE Missions Ø         To dedicate their stage business to the pursuit of social and environmental... I like the structure youve used, solely I believe this is a degree-like level in analogy to what Im working on of course. If you deprivation to get a overflowing essay, order it on our website: BestEssayCheap.com

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